Creative Madhouse®

Gregory Titeca is creative director and head of R&D at Happiness Brussels.

He co-founded this independent agency in a breakaway from DDB Belgium in 2005, along with three of his colleagues.

At 25 years old, he had already done some cut-through work on accounts such as Volkswagen, Audi and RSF. With his partners he delivered two Gold Lions, one Silver and 18 Shortlists to DDB at Cannes 2005.

Gregory is known for challenging the status quo and is a pioneer in breaking the boundaries of above-the-line and below-the-line.

Having launched Happiness Brussels with the slogan 'Everything is Media', he is now 'through-the-line' creative director for Toyota, Lexus, Delta Lloyd, Nuon, OVK and others.

In the 2009 Cannes Report, Happiness Brussels was ranked the number one agency in Europe and the number three independent agency worldwide. The agency was also awarded Interactive Agency of the Year at the last Eurobest edition.

Gregory has won several awards worldwide in categories such as Print, Outdoor, Direct Marketing, Promo, Media and Cyber, including 10 Cannes Lions, 20 Eurobest awards, of which a Grand Prix in interactive.

Pete Majarich works as a writer at Crispin Porter + Bogusky, in Boulder. After getting his start at Leo Burnett Sydney, he traded boardies for a wooly coat and moved to the Colorado Rocky Mountains, where he most recently bagged a Silver Clio. In between working long hours in a dark warehouse, he spends his spare time as an editor over at http://BannerBlog.com.au and explaining to Americans that Foster's ads aren't an accurate depiction of Australia.

The Film Festival category is obviously not short on some killer spots. But the VIFF stuff is no exception. Creepy direction. Surreal mood. Good fun. For me, they're the winners here...

BEST TV
I watched the awesome 'Best in Show' last night and in keeping with that theme, I planned to review all this week's submitted advertisements in the manner of a dog show adjudicator. But time restraints and good sense prevented it. Some nice work out there, especially in TV...

The Film Festival category is obviously not short on some killer spots. But the VIFF stuff is no exception. Creepy direction. Surreal mood. Good fun. For me, they're the winners here, but CANAL+ Wardrobe was a close second thanks to the nice end line. Anything by Goodby for The Milk Processor Board is worth a watch too. Huge kudos for not only selling in a 20 minute extravaganza but getting Tom Kuntz to direct it. Special mention also to the recent Coates spots from IdeaWorks which I thought were pretty fun. Showing 25 seconds of a fat bloke in a tiny earth mover before anything happens deserves credit.

BEST PRINT
One Spark is a pretty powerful visual. Way to get the timely message about bushfire preventative maintenance across without the use of grim pictures of burning Aussie landscapes. Publico Design was fun too, but probably not that far off from a Perrier campaign from a few years back.

BEST OUTDOOR
Toby Talbot has the Midas touch. Although there's nothing more enjoyable than seeing an annoying audience member get shot down by a professional comedian, the Crunchie Laughtones are an awesome idea to prevent just that from happening. Fresh too. First ever non-annoying use of ringtones? Good stuff. BMF's work for BPAY is solid and effective. Real client also. Job done.

This week's guest judge is Ali Shabaz, chief creative officer for Grey Group Singapore, Indonesia and Thailand.
Previously from JWT Singapore, Shabaz served as associate creative director in 2005. Within a year, he was promoted to creative director and honoured 'Advertising Professional of the Year' at The Singapore Advertising Hall of Fame Awards. He was ranked the 11th 'Hottest Creative' for two years in Asia and voted one of 'Singapore's Most Influential Creative Directors' by the Institute of Advertising Singapore (IAS) for three consecutive years since its launch. Under his watch, the agency ended 2007 as the best performing JWT office and third most awarded WPP office in the world. In 2008, Shabaz rose to the position of executive creative director, the same year that the office was ranked as the sixth 'Most Creative Agency' in Asia.
Formerly, Shabaz help build BBDO Singapore's creative reputation over his five-year tenure to become the second most creative agency according to Campaign Brief Asia. Under his helm, the agency's print campaign for Pizza Hut was acknowledged as the eighth most awarded print campaign globally in the Gunn Report.
A 17-year advertising veteran, Shabaz has worked in India, the Middle East and Singapore on a diverse range of local and international brands like Visa, KFC, FedEx and ICI Paints which won him a slew of awards at Cannes Lions, D&AD, The One Show, Clio, Effies, AdFest and Spikes Asia.
When he's not occupied with work, he lectures for the IAS, AWARD School and contributes his views on advertising to leading industry publications.

Ukrainian protesters now use hot females to express their disappointment with olympics, calling this action “Cows on Ice”.

Kaindy Lake is a unique place in Kazakhstan very famous among divers for its hidden underwater forest.

Here is a story of five a little bit crazy guys set off there looking for a good chance for ice diving.

Daily record of takeoffs and landings at the Domodedovo International Airport is 724. Maximum hourly capacity of two runways working simultaneously is 43 aircrafts. All this air traffic is controlled by dispatchers working day and night at the air traffic control tower. Profession of air traffic controller is among the most difficult ones speaking of psychological stress. Let’s spend some time with professionals who control tens thousands of lives.

In order to serve in Belarussian special forces people have to be champions in WTF sports. Just to name some: they need to be able play football (soccer) while playing solo on an electric guitar, or to run good result ski race on paved road without any ice or snow on its surface. Can you do that, soldier?

PRESENTS
NEON®
Summer 2009/2010 Ad Campaign
LENINBÄK made the Summer Campaign 09/10
for the clothing brand NEON / www.weloveneon.com.ar












WHAT WE DID:
Idea and concept.
Production.
Styling.
Photo Campaign.
Design.

Models:
Maria Falivene
Ludmila Guerzoni



http://www.leninbak.com
contacto@leninbak.com

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