http://www.5ders.com/blog/ en LBS v2.0.313 Tue, 07 Sep 2010 09:54:47 +0800 60 ]]> Thu, 02 Sep 2010 16:32:19 +0800

Advertising Agency: McCann, Bangkok, Thailand
Creative Director: Theerapol Koomsorn
Copywriter: Theerapol Koomsorn, Sorn Manawanitcharoen
Art Director: Akaroj Vorabunpott
Photographer: Chubcheevit
Studio: Chubcheevit]]> ]]> Thu, 02 Sep 2010 16:31:26 +0800

Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officers: Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Sumanto Chattopadhyay
Creative Directors: Sukesh Kumar Nayak, Heeral Desai Akhaury
Art Directors: Heeral Desai Akhaury, R. Pratheeb, Soumen Nath
Copywriters: Sukesh Kumar Nayak, Vedashree Khambete]]> ]]> Thu, 02 Sep 2010 16:30:42 +0800

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Advertising Agency: DDB UK, London, UK
Creative Directors: Sam Oliver, Shishir Patel
Art Director: Rob Messeter
Copywriter: Mike Crowe]]> ]]> Thu, 02 Sep 2010 16:28:11 +0800

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Easy self-portrait with Samsung Dual LCD PL100.

Advertising Agency: Cheil, Thailand
Creative Director: Aussanee Augsornnugul
Art Director: Phasu Chitrakorn
Copywriter: Vilasini Suwanmanee
Photographer: Saranuwat Thamniroth]]> ]]> Thu, 02 Sep 2010 16:22:30 +0800

Newpan is the No. 1 electronics retailer in the country The ad from Shalmor Avnon Amichay/Y&R Interactive Tel Aviv refers to the famous biblical story when Moses did the impossible and brought water out of a rock.Here we used honey instead of water as honey is a traditional food eaten on Rosh Hashana (the Jewish New Year).The line:The things we'd do for you. Happy New Year. Newpan Service.

Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Creatives: Gideon Amichay (Chief Creative Officer)
Eylon Goren (Creative Director)
Shuki Berg (Copywriter)
Alon Zaid (Art Director)
Menachem Reiss (Photographer)
Country: Israel
Other Credits: Executive Client Director: Adam Polachek
Account Supervisor: Shiran Chen Gross
Account Manager: Merav Greenshtein, Inbal Stern
Planning Director: Lahav Yoni
Planner: Zohar Reznik]]> ]]> Thu, 02 Sep 2010 16:21:57 +0800

Columbia的名字起源于美国波特兰洲Columbia River，1938年扎根于俄勒冈州，此地经常下雨，故早年的Columbia是以生产雨衣、雨帽起家。1964-1970年由现董事会主席Gertrude Boyle的丈夫Neal正式成为集团领导人，但是于1970年Neal因心脏病去世，而原是家庭主妇的Gertrude Boyle上任主持大局。凭着Gertrude的一骨干劲及决心，终令濒临绝境的Columbia Sportswear起死会生转亏为盈 ，加之“坚毅不屈、勇于挑战”的品牌发展理念，并亲自代言Columbia广告形象，充分表现出坚毅硬朗、不屈不挠、勇于挑战的品牌本色.



Agency: Prolam Y&R, Santiago
Executive Creative Director: Tony Sarroca
Creative Director: Claudio Wilton
Art Director: Renzo Vaccaro
Copywriter: Renzo Vaccaro
Country: Chile]]> ]]> Thu, 02 Sep 2010 16:21:05 +0800

Advertising Agency: DDB, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi
Art Director: Andrea Kuo
Account Director: Rowena Bhagchandani
Account Executive: Ng Ling Kai
Illustrator: Andy Yang Soo Kit
Digital retoucher: Agnes Teo
Photographer: Allan Ng / Republic Studios]]> ]]> Thu, 02 Sep 2010 16:20:12 +0800

Advertising Agency: Publicitas Publicis, Guayaquil, Ecuador
Creative Director: Alvaro Noboa S.
Art Director: Gabriel Calderon

Copywriter: Javier Ramirez

Illustrator: Gabriel Calderon

Photographer: Gabriel Calderon]]> ]]> Thu, 02 Sep 2010 16:19:29 +0800

Advertising Agency: Vitruvio Leo Burnett, Madrid, Spain
Executive Creative Director: Rafa Anton
Creative Director / Copywriter: Francisco Cassis
Art Director: Sergio Lobo]]>